Slowing down just long enough to catch my breath and celebrate the New Year, I am thrilled to report that 2011 was our best year since our founding. And speaking of our founding, this year we celebrated 25 years of aiming high and delivering…not to mention our newfound independence. We added almost 100 new clients, received 5 Agency of the Year awards, quadrupled the size of our digital team (named PR Week’s Digital Team of the Year), and hired top talent across all of our practice areas…just to name a few of our proudest accomplishments.

While this past year will go down in MWW history as a year of extraordinary achievement and iconic client wins, 2011 will be also be remembered for our new rally cry, management focus and point of view, something we call “Matter More.” Matter More is all about making our clients relevant to their core stakeholders, to create an emotional bond between a brand and its consumers. In essence, it’s about making our clients “matter more” than their competitors. Relevance is at the heart of every strategy, every program, and every measurement MWW created for our clients in 2011 and with great success.

In 2012, in order to win the battle over their competition, brands and companies will have to do more than just matter – they will need to matter more. More than they mattered yesterday…more than the competition will matter tomorrow.

That Matter More philosophy is what sets MWW apart from the pack, and what will continue to drive our success for our clients in the New Year and beyond. And it’s reflected in the culture we build for our employees, where they can feel their work, aspirations, and talents truly matter more here at MWW.

What matters to our clients and employees matters to MWW. That’s why we strive to do more for our communities, our industry, and in some small way, our world. For example, this holiday season we are supporting the Ronald McDonald House, Center for Food Action, the Network for Teaching Entrepreneurship, and Share Our Strength’s No Kid Hungry campaign.

So with the New Year firmly in our sights, we wanted to thank everyone who has made this year such an extraordinary success. If you thought you saw great things from us in 2011, we have even more in store for 2012. Stay tuned…

And from the MWW Group family to yours…happy holidays!

Happy Holidays from MWW Group! from MWW Group on Vimeo.