Just came across your blog, and it's good to see more CEOs blogging, a la Richard Edelman. Actually, I interview many PR CEOs for my blog, so we should touch base.

Schwartz and SUN have shown compelling cases for both corporate blogging and not blogging. It must be a fun - and sometimes exhausting - client.

Re: PC is yesterday's technology.

While I agree with the commoditizaton of PCs -- the over-engineering of new technologies raises the question of buyer resistance and adaptability. I'm a technically savvy person (20 years developing and marketing hardware and software), so I can adjust to most changes. Having said this, this past week I sort of threw up my hands. I recently purchased a wireless printer --- the installation of which drove me to seeking outside professional help. After reading and rereading the instructions, and several frustrating conversations with customer support people who knew substantially less about the product and what customer service really means. The "2-Geek Squad" techies i hired -- were very capable and we managed to get everything working -- however another $150 toward the overall cost. The instructions supplied by the vendor had no relationship to installing the printer in a secured Wi-Fi enviornment.

In camvassing 12 friends who went down the wireless printer path -- only 3 are using the wirelss feature. As a veteran of the software industry, where we accepted the idea that 75% of the functionality and features would be used by less than 10% of the users --- the business calculus on this business model leads to disaster; ask the legions of software vendors (if you could find them) what happened?

As I look for all-in-one products like printers (printer/copier/scanner/fax) and PDA/cell phones (text/voice/pictures, et al) to conserve desk space or items that I carry on my person -- the current wave of offerings seem to be attrractive to the youthful life style users. These and other technologhies are taking the Swiss Army knife approach --- with the possibility of similar results -- too bulky.

I believe that people who predict extremes lack vision and a grasp on reality. The fax machine was suppose to put the USPS out of business, the PC was suppose to eliminate paper and e-mail was going to have UPS and Fed Ex employees all looking for new jobs.

Jonathan Schwartz is not predicting the future, he is trying to align the thinking of his audience with Sun Microsystems business model.

So while the role of the PC is ever evolving, it is in fact here to stay. The argument that Schwartz is making, that you are making is simply a self-serving statement and a sound bit. You bought it - hook line and sinker.

I agree on the hype factor. How many times does this make that the PC has been declared dead -- a dozen? The PDA, the Netputer, the mobile phone... all these things were supposed to usurp. None have, and I don't see anything on the horizon that'll do it.