EAST RUTHERFORD, N.J., October 10, 2005 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today the addition of Tom Biro as director, new media strategies. Biro a leading expert in blogging and new media, will head MWW’s recently re-branded new media practice – "DialogueMedia" (formerly known as Blog 360°). DialogueMedia provides MWW and its clients with the ability to develop specialized programs including blogs, podcasts, wiki, mobile marketing and other new media programs.

In conjunction with the launch of MWW’s DialogueMedia practice, the firm has started a new blog, Open the Dialogue (openthedialogue.com), which Biro will author. It will be focused on the world of new media, including commentary on blog usage in business, new media tools and other relevant communications topics. This is MWW Group’s second blog, with the first belonging to CEO Michael Kempner, whose MWW Straight Talk blog (mwwstraighttalk.com) was re-launched this past August.

"Tom is an outstanding addition to our team and brings a deep understanding of the blogosphere and ‘what’s next’ technology to MWW and its clients," said Michael W. Kempner, president and CEO of MWW Group. "As the communications industry continues to evolve, so must the strategy of communications marketing companies. Led by Tom’s expertise, DialogueMedia will play a key role in helping MWW’s clients stay at the forefront of their respective industries."

Prior to MWW, Biro worked as a leading blogger for his own site themediadrop.com and as a writer for many sites including adjab.com, tvsquad.com and cinematical.com. He has also done technical consulting and editorial writing for baristanet.com, a local citizen journalism website focused on several New Jersey communities.

Prior to his blogging endeavors, Biro was marketing communications manager with Deutsche Telekom, where he handled trade shows and events, email marketing campaigns, web site development and media and analyst relations. Previously, he served at American Express in a variety of senior marketing roles.

Biro began his career as a financial analyst at Meridian Health Systems. He holds a bachelor’s degree in business administration with a management concentration, from Monmouth University.

About MWW Group

This is the third consecutive year that MWW Group has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, and healthcare. Headquartered in East Rutherford, N.J., MWW has eight full-service offices representing national and multinational companies, including Sun Microsystems; McDonald's; Nikon; Bally Total Fitness; FreshDirect; New Jersey Lottery; Dassault Falcon; Trans World Entertainment; Scottish Enterprise; Verizon; CIT Group, Inc.; Oxford Health Plans; Roche; The Mills Corporation; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.