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THE CUBS AND A LOOK BACK AT THE WALLS OF WRIGLEY
October 08, 2007

Now that the Cubs have been swept, I have to say it was still a great season. Yes, I know they lost without much of a fight, but for a Cubs fan, just being able to root for your team in October is an extraordinary gift.

With the season now over, I was thinking about my earlier post about Under Armour’s advertising on the walls of Wrigley Field…I asked the question then as to whether or not this was this going to be great marketing idea or a public relations fumble…I even lost my mind a little and compared it to defacing the Mona Lisa…well, after going to Wrigley several times this year and seeing the success of the team the Cubs put on the field, I have to tip my hat (or in the case of Wrigley Field, a polish sausage) to the Cubs and Under Armour. Sports are an expensive business and talent is what wins divisions (and hopefully someday a Championship). Acquiring Alfonso Soriano, keeping Carlos Zambrano and hiring Lou Piniella didn’t come cheap. And, advertising and sponsorship is what pays for it all…so, to answer my own question, Under Armour created a brilliant, effective and tasteful campaign, …and as a bonus, helped the Cubs win a division.

Now if Under Armour can just help us get a little more offense and a pitcher or two, I promise to paint their logo on my forehead…

Posted by Michael Kempner at October 8, 2007 09:00 AM