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A Call to Action
January 15, 2009

The inauguration of President Barack Obama is a mere five days away. This is a truly exciting time for all of us. As a nation we’ve got a long, hard road to travel to address the many problems that we face, but I firmly believe that we’ve elected the right person to lead us down that road.

The national mood, I think, is particularly eager for change. Not only a change in this administration … though certainly that … but a change in direction. We have major issues to tackle and we’re collectively tired of waiting to do so. I think you’ll see a tremendous outpouring of national energy in the coming days and months.

In that spirit, I’m proud to announce that MWW Group has issued a national call to action, to harness some of that energy in the effort to create positive change. We are calling it “100 Words for 100 Days.” We have asked for 100-word submissions from organizations and individuals across the country, either written or in video form. The submissions should answer two questions:

What change are you ready for in the first 100 days?

And what can you do to bring about this change?

The entries will be gathered at www.mww.com/change. We will review every one and will select two winners – one organizational winner and one individual.

The winning organization will receive three months’ worth of pro bono PR support from MWW Group, amounting to $30,000 worth of assistance to help them spread their message of change. The winning individual will earn a $5,000 paid internship at any of MWW Group’s offices, where we will teach them the PR skills necessary to help them achieve their goal.

The inauguration of a new President gives us all a chance to think about how we can do our part to help change our nation for the better. That’s what this campaign is about.

At MWW Group, we’re proud to do our part. We look forward to receiving these entries, and to making these promises a reality.

Posted by Michael Kempner at January 15, 2009 02:31 PM