We’re sharing more than ever –Facebook’s $1 billion acquisition of Instagram confirms it – but it’s become rarer for us to have a shared experience. I’m talking about things like the moon landing – which Cronkite covered with 45 percent of households watching. You just don’t get that kind of viewership any more, unless you’re the Superbowl.

Even when there is a shared event – like the capture of Osama Bin Laden – we’re viewing it through different lenses…through our friends’ shares and likes…through our favorite cable network that aligns with our own political views.

And I think it’s really a pity. The more entrenched we get into our own news bunkers, the less we’re able to see things outside of our own worldview…and the less we’re able to experience those things together.

But as Cronkite would say it, “that’s the way it is.”

Preview: Now that Ben Bernanke has completed his lecture series and media blitz, we can ask the important questions: Did it work? Was it effective? Did it matter?

Our verdict: Yes, yes, and yes.

Bernanke not only succeeded in making the Fed relevant to Main Street America, he upped the ante for his predecessors. Never again can the Fed chair pull the curtain back around the Fed’s operations without public outcry and protest. That’s huge.

There’s a lot to learn in the lectures themselves, but for our money, the lessons for business leaders aren’t what Bernanke said, but how he said it. Let’s take a look at five key takeaways. (read more at Forbes)

This isn’t just a phenomenon reserved for European companies or advertisers. It’s exactly what we’re doing here at MWW. Last month, we announced our own MWW Ventures to provide integrated communications services to start-ups that couldn’t otherwise afford a big PR firm, but who need publicity to foster new partnerships and attract additional venture capital.

Our first investment is in BuzzMob, a location-based mobile app that enables people in the same place – such as a concert or a restaurant – to share relevant content with one another.

It’s a platform poised to make a big impact on how our clients market their products to consumers physically in their stores or venues. In return for equity in the company, we’re going to help BuzzMob build strategic partnerships and raise its profile among potential investors.

MWW Ventures is the first of its kind – as far as we know – in the PR industry, anywhere in the world. As the Economist article notes, these investments have traditionally been undertaken by technology firms or other entrepreneurs. But MWW is proud of our own entrepreneurial roots, and this is just another way we’re helping entrepreneurs get their innovations off the ground.

If your firm is interested in working with us, we would love to hear from you.

As I’ve said many times in this blog before – not every story truly has two sides.

In this case, I am sickened by the rush of the conservative media to demonize the victim just to score political points…as if this would justify his killing even if their smear campaign turned out to be true.

And not to be outdone, the liberal media’s rooting for Zimmerman to be guilty is not without its own sensationalism.

We see the same lines trending in society… according to new findings from Pew Research, conservatives and liberals are divided on how the tragedy has been covered.

In the end, no matter your ideology, a young man has been needlessly killed. So, instead of demonizing the victim, shouldn’t we all be pushing for the truth?

While materially less important than the death of Trayvon Martin, the coverage of Sandra Fluke and her testimony before Congress brought out the same media behavior. Rather than talking about the issues, conservative commentators leapt to discredit her, painting her with an extraordinarily unflattering and untrue brush.

Demonizing victims, and particularly young people, to score political points or push an ideology is wrong and deserves our indignation. It’s a distraction from the real issues that demand our attention and discourse…and worse yet, it’s dividing us at a time when we should come together.

Our digital team, Dialogue Digital, launched an in-depth, step-by-step guide on how to  make the most of the new changes, from the cover photo, to new customizable tabs, to brand milestones.

If you’re just getting started… or even if you’ve had your Timeline ready to go for weeks… give it a read. While you’re at it, head on over to the MWW Timeline and let us know what you think.

But as the saying goes, be careful what you wish for, you just might get it.  And in some ways, this reminds me of another “match made in heaven”…TimeWarner and AOL.  And we all know how that has played out.

That’s not to say Tebow and the Jets are fated for the same mutual destruction. The deal makes a lot of sense on many levels both on the field on and off for both sides. But this isn’t a risk without consequences.

If Tebow performs as poorly, New York fans aren’t going to give him a free pass just because he’s a good guy. New Yorkers aren’t as forgiving as Denver fans. They’ll eat him up and spit him out… and so will the media. In New York City, Tim Tebow will have nowhere to hide.

Then there are the risks the Jets are taking. The “TimSanity” as the media has already dubbed it could bring more instability to a team that certainly doesn’t need any more. It adds a new level of pressure on Mark Sanchez. One interception, and the calls to bring in Tebow will be deafening.

It remains to be seen if the risks will be worth it. If it fails, it will be a very public failure. And even if they win, and keep winning, Tebow’s brand may not be able to withstand more than a year as a back-up quarterback.  He needs the center stage…a stage he would have surely gotten in Jacksonville.  But Jacksonville is not New York, for better or worse.  In New York he will be king, at least until the unforgiving media and fans turn on him.

No matter what happens, it’s going to be a spectacle. And from our view here at MWW headquarters at 1 Meadowlands Plaza, we can’t wait to watch it all unfold.

For awhile, this opaque model seemed to work. But just like the financial institutions it regulates, the Fed has lost the trust of the American consumer. The most the average American knows about it is what they’ve seen portrayed in films like HBO’s “Too Big Too Fail.” And it’s taken a beating from primarily Republican politicians who are using the public lack of understanding of the Fed to score political points.

Bernanke recognized that it was time to pull back the curtain and tell a “deeper” story about the Fed’s role. Over the last few weeks, the Fed has begun to harness social media tools. It even launched a mobile app.

But it’s Bernanke’s decision to bring that message directly to college students that is most remarkable in its simplicity. It’s not just targeting a demographic that has among the greatest influence across social media…it’s an entry point – an open, but perfectly comfortable forum –  to amplify that content through the larger network.

It will take more than a few lectures and an app to build back the trust and relevance the Fed has lost over the last few years. But these are the right first steps. The true test will be if the Fed can open a meaningful two-way dialogue. Transparency is always better and often critical…but it’s never enough by itself.  The Fed needs to move from monologue to dialogue if it is to be truly understood and embraced by the public.  I hope that Mr. Bernanke will seize this moment and make this just the beginning of a much larger conversation.

And in case you missed it, a couple weeks back I commented on Wall Street’s growing recruitment crisis and offered some suggestions on how organizations can build relevance among Millennials.  This week’s scathing op-ed from a former Goldman Sachs executive re-iterates why this is so important…and gives great examples of what NOT to do…