MWW STRAIGHT TALK http://www.mwwstraighttalk.com/ 2008-04-05T17:36:49-05:00 Dean, Obama, Florida, Michigan...and Democracy http://www.mwwstraighttalk.com/archives/2008/04/dean_obama_flor.html deanpic.jpgThe rationale for Howard Dean’s stripping of delegates from both Michigan and Florida continues to fall apart under any sort of scrutiny. It also becomes more and more clear that the Obama campaign is the driving force behind the resistance toward any sort of comprise, much less a full accounting of those delegates, and that the continued dismissing of any proposed plans play right into the hands of the GOP. The latest examination comes from Wayne Barrett at The Huffington Post:

The irony is that the drumbeat for Clinton's withdrawal -- coming on the heels of her recent wins and right before what may be her biggest in Pennsylvania -- is rooted in the collapse of the effort to redo Michigan and Florida. The theory is that she should quit because there is no way she can win, and that there is no way she can win because two states she could win, at least one of which she actually did win, will not be counted until she gets out. Barack Obama would thus become the nominee -- not because of an honestly earned if precariously narrow lead in the final national vote, but because of two elections he would not let happen.

If that sounds like a curious way to end a nominating contest that 30 million to 33 million voters will participate in before it's done, even stranger is that the DNC is following only some of its rules -- and that the real culprits who caused this debacle are Republicans, who are now relishing the catfight they provoked.

Read the whole thing for more on why Dean needs to seat these delegates now and sign the petition urging him to do just that.

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Politics Michael Kempner 2008-04-05T17:36:49-05:00
PR Week’s PR Professional of the Year: Thanks To My Team http://www.mwwstraighttalk.com/archives/2008/03/pr_weeks_pr_pro_1.html pr_week_logo.JPGA few weeks ago I was honored by PR Week as their 2007/2008 Public Relations Professional of the Year. While this is a wonderful individual award, it is really an award recognizing the incredible work and dedication of the more than 250 people who work at MWW Group. Since our founding, I have been lucky to surround myself with some of the brightest, most creative, dedicated and supportive people to ever have worked in the public relations profession. By never forgetting our true commitment to our “Aim High and Deliver” philosophy, we continue to strive for excellence for our clients and our community. Our work in 2007 was no exception, winning incredible new assignments, creating breakthrough programs, leading our industry in becoming the first “Green” PR firm and reaching out to our neighbors and across the globe with important corporate responsibility initiatives, our people once again set new standards for performance.

So, while I get much of the credit, my real job is to hire great people and then give them the opportunity to be great. That is why I am so proud of the tenure and growth of our people…after 21 years, with a little luck and a lot of hard work, we have been able to create an outstanding agency with extraordinary people…and the best is yet to come.

So, to my team, this award is really for you….and to my peers who voted for me and bestowed this extraordinary award on me, thank you.

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MWW Announcements Michael Kempner 2008-03-31T15:15:51-05:00
Elections are About Emotional Connections http://www.mwwstraighttalk.com/archives/2008/02/elections_are_a.html barackobama.jpgWhile I still remain hopeful about Hillary Clinton’s campaign, one does not have to be particularly wise to know that she is now the prohibitive underdog. So, I’ve been thinking a great deal about what has gone wrong with her campaign and what has gone right with Barack Obama. It’s easy to blame the media, but I really think it’s much deeper than that…

First, this election wasn’t about the “microtrends” pushed by Clinton Senior Strategist Mark Penn, it was about the “macrotrends” understood by Obama Strategist David Axelrod. It was also about good old fashion political organizing…so far, the Clinton campaign has run a top down campaign, relying on name recognition and a belief in an entitlement to the nomination, while Obama has run a bottom up campaign, capturing the grass roots and motivating them like no other in my lifetime. It was about the stewardship of resources and budgeting…Obama spent wisely and Clinton has not. It was about competing in every state vs. picking and choosing. And, it was about a fundamental lack of understanding of what it was going to take to win vs. a deep and brilliant knowledge by Obama of strategy and the needs of the electorate.

The funny thing is that when this is all said and done, Hillary Clinton will have received more primary votes and raised more money than any other Democrat in history…except for Barack Obama.

But, most important of all was a phrase that I saw on the Facebook page of public relations search consultant, Lois Kelly. Several months ago, weeks before the campaign changed in Obama’s favor, she put it simply and brilliantly…”Elections are about inspirational communications, not messaging.” People need something to believe in, they need an emotional connection. So, in the end, if Obama wins, his victory will be the product of a strong understanding of how to connect with people on an emotional level, how to move them to believe and how to stir unwavering support and passion…the type that comes from the gut as much as the head. And, when all is said and done, who among us doesn’t need a little inspiration?

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Politics Michael Kempner 2008-02-20T15:29:11-05:00
Joe Wilson (Yes, that one) On Barack Obama http://www.mwwstraighttalk.com/archives/2008/02/joe_wilson_yes.html Below is an excerpt from one of the best articles I’ve read on the differences between Barack Obama and Hillary Clinton. It comes from none other than Joe Wilson (yes, that one)...if anyone has seen the evil of the Bush Administration and knows what this nation needs now, it’s him and his wife, Valerie Plame. I strongly encourage you to read this.

"Sen. Hillary Rodham Clinton is one of the few who fully understood the stakes in that battle. Time and again, she reached out to my wife -- outed CIA officer Valerie Plame Wilson -- and me to remind us that as painful as the attacks were, we simply could not allow ourselves to be driven from the public square by bullying. To do so would validate the radical right's thesis that the way to win debates is to demonize opponents, taking full advantage of the natural desire to avoid confrontation, even if it means yielding on substantive issues. Hillary knew this from experience, having spent the better part of the past 20 years fighting the Republican attack machine. She is a fighter.

But will Mr. Obama fight? His brief time on the national scene gives little comfort. Consider a February 2006 exchange of letters with Mr. McCain on the subject of ethics reform. The wrathful Mr. McCain accused Mr. Obama of being "disingenuous," to which Mr. Obama meekly replied, "The fact that you have now questioned my sincerity and my desire to put aside politics for the public interest is regrettable but does not in any way diminish my deep respect for you." Then one of McCain's aides said of Obama, "Obama wouldn't know the difference between an RPG and a bong."

Mr. McCain was insultingly dismissive but successful in intimidating his inexperienced colleague. Thus, in his one face-to-face encounter with Mr. McCain, Mr. Obama failed to stand his ground.

What gives us confidence Mr. Obama will be stronger the next time he faces Mr. McCain, a seasoned political fighter with extensive national security credentials? Even more important, what special disadvantages does Mr. Obama carry into this contest on questions of national security?"

You can read the rest of the article at Huffington Post, here.

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Politics Michael Kempner 2008-02-17T17:29:29-05:00
Making tomorrow count for Hillary Clinton http://www.mwwstraighttalk.com/archives/2008/02/dear_friends.html kharris.jpgTomorrow is a critical day in New Jersey and across the nation. Tomorrow, we have the opportunity to help select the next President of the United States….tomorrow is primary day in New Jersey and in more than 20 states…and this time, your vote really counts. As many of you know, I am a supporter of Hillary Clinton. Over the past year, I have gotten to know Hillary personally….and I can tell you first hand that she is warm, charming, brilliant and really cares about America. While the media loves to talk about the politics of the “horse race”, Hillary knows that this is not a game…that our country has deep and difficult issues at home and around the world.

Her opponent, Barack Obama, would like you to think that we have to make a choice between experience and change…but, that is a false choice. It’s nice to talk in campaign slogans and platitudes, but real change can only come with real experience. Hillary is a great agent for change, and with her experience, will know how to make that change happen from day one.

Get past the rhetoric and take a real look at the issues…from healthcare to taxes, from Iraq to global warming, from the security of Israel to the national security of the United States, who do you really trust to protect us, build the economy and move us forward after the nightmare of the last 8 years. And who do you think is really best to beat the Republicans and their horrific political machine…some young, untested and un-vetted rookie, or a strong candidate who has been through the fire before…the Republicans are ruthless, they will eat up Obama and spit him out…and even his friends in the media won’t be able to help him.

Tomorrow is critical, I hope you will vote….and vote for Hillary. Tell your friends and relatives. This one really matters.

Best,

Michael

P.S. I’m running as a Hillary Delegate in the New Jersey’s 20th District. So if you live in Allendale, Alpine, Cedar Grove, Closter, Cresskill, Demarest, Dumont, Emerson, Franklin Lakes, Harrington Park, Haworth, Hillsdale, HoHoKus, Little Falls, Mahwah, Midland Park, Montvale, New Milford, Northvale, Norwood, Oakland, Old Tappan, Oradell, Park Ridge, Ramsey, Ridgewood, Ringwood, River Edge, River Vale, Rockleigh, Saddle River, Upper Saddle River, Verona, Waldwick, Wanaque, Washington Township, Wayne, Westwood, Woodcliff Lake, Wyckoff; please come out and vote for me…and push your friends to vote too…I really appreciate your support.

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Politics Michael Kempner 2008-02-04T17:34:41-05:00
ON THE CAMPAIGN TRAIL IN NEW HAMPSHIRE http://www.mwwstraighttalk.com/archives/2008/01/on_the_campaign.html HillaryReadysmaller.JPGI just returned home after spending three days on the campaign trail in New Hampshire. It was a fascinating experience, from eating lunch with fringe candidates, to seeing Hillary Clinton and Barack Obama make speeches back to back, to spending a few minutes with Hillary after a rousing town hall meeting; it was the best and worst of American politics. Once again, a tiny, non-representative state is the center of the political universe. With a population no bigger than a small metropolitan area, New Hampshire, along with Iowa, are insanely given the power to pick a President. With only two days to go until the New Hampshire primary, here are my observations from the ground:

Obama is an Irrational but Compelling Movement

Seeing Obama make a speech up close at the New Hampshire Democratic Club, it’s clear watching him is liking watching a mega-church preacher...even his cadence is similar to a that of a well rehearsed preacher. There is no doubt that he is a great speaker, maybe one of the best, but it is also clear that there is no substance...it’s as if the word hope is all he has to say...smile nice, say hope a dozen or more times and look charming...like in religion, it is a question of faith...you are asked to believe, not to question. To really listen closely to Obama is to hear nothing...but he says nothing really well. And as for the press reporting that the crowd was in a frenzy over him...I was there and that’s a total fabrication...he bused in scores of college students, who he paid to attend...right before his speech and on cue...the 100 kids in attendance, rushed the stage and put on a mock demonstration...the “frenzy” was manufactured and the press knew it.

HIllaryFlagsmaller.JPGHillary Needs to Change Her Message... And Turn Up the Heat

Obama has been given a free ride by the media, but Hillary has not helped herself. The strategy to run her as a virtual incumbent was too arrogant, too entrenched, not nimble and way too cautious. I was incredibly disappointed to see her give her same tired stump speech on Friday night at the New Hampshire Democratic dinner. After Iowa, it was clear that she needed to fine tune her message, but for some inexplicable reason, there she was with the same speech I have heard over and over again. But on Saturday morning, in front of 1000 people at a local high school the change began...she made no speech and took two hours worth of questions from regular New Hampshire citizens...she was great, it’s in these forums that she shines...it’s hard to understand why she hasn’t done more forums like this one. And then in the debate she finally took him on...and yesterday in New Hampshire she finally began to draw sharp contrast between her and Obama. Obama says he is against the war, but he voted for its funding. Obama says he is against lobbyists, but many of his campaign staff are lobbyists including the head of his New Hampshire campaign. Obama says he is against the drug and insurance companies, but he voted against the patient’s bill of rights...and the list goes on and on.

Experience is a good thing. And she has to finally stop apologizing for it. Hillary has a real record of change. Obama has no record at all...words are nice, but actions are better. And what does it mean that he is going to open up and get people more involved in government...don’t get me wrong, it sounds great, but what does it mean? Whether he likes it or not, working in Washington is hard...only real experience is going to get things done, not nice smiles and platitudes.

All that said, it’s remarkable how badly the Clinton campaign has misread the mood of the electorate and what it would take to win the nomination. They were so focused on the general election; they didn’t see the tidal wave of change crashing all around them.

The Republicans are Licking Their Chops...And Praying it’s Obama

I spoke to many Republicans in New Hampshire and around the country and they are praying that Obama is the nominee. He is untested and unvetted. He has no record or accomplishments to speak of... and he has absolutely no foreign policy experience. In the Republican Debate, we got a preview of their campaign against him...no experience, way too liberal for the nation and he has absolutely no foreign policy experience...when push comes to shove, Americans are not going to put someone in the White House that doesn’t have a clue how to be Commander in Chief.

The Democratic Debate was the first time that Obama really got attacked...and frankly, he mumbled and fumbled...if his protector, John Edwards, hadn’t come to his defense Obama would have been in real trouble. Much like the movement that swept George McGovern to the nomination during the Vietnam War, Democrats face a similar crushing defeat once the Republicans get a hold of Obama. The Republicans won’t treat him with kid gloves like the Democrats...the campaign against him is easy...and eventually the press will turn on him...and truly examine his policies and meager record. When that happens, it’s over. The only question is does that happen before February 5th or after?

BarackHillarysmaller.JPGThe Press is in Love with Obama...Really

Hanging out at the Merrimack Restaurant on Elm Street in Manchester; you see candidates, reporters, campaign staffers and regular people all together...it’s the place to be and the place to be seen. And you get to have real, off the record conversations with all sorts of people including the media. In one incredible admission after another I learned that I wasn’t just paranoid, but that the press actually does love Obama. Many reporters, producers and writers admitted that were supporting Obama...and not just a little, but passionately...they didn’t even try and pretend to be neutral. So as not to embarrass them, I am not going to use their name or their media outlet, but they were from major television networks and major newspapers...it was just incredible.

So, when they don’t report that Hillary had 3,000 screaming supporters at a High School in Nashua, or that when Obama is up by 1 point in a poll he has a lead, but when she is up by 5 points, it’s tied...you can now understand why. When Edwards beats her by 1/3 of a percent and she actually beats him in Iowa Delegates, but it’s not reported, you can understand why...the press is mostly young and Obama has done a great job of working them....but, their bias is overwhelming.

In some ways it was refreshing for them to actually tell the truth and not pretend. But, no matter how much they love him, at some point they will turn on him...they always do...they need a race. You can be assured they will go after him if he becomes the presumed nominee.

If Hillary Loses New Hampshire, She Can Still Win on February 5th

As fast as Obama has risen, he can fall. The only thing for certain in politics is that nothing is for certain. If Hillary loses New Hampshire, the pundits will say she is dead...and the Republicans will hardly be able to contain their joy. And, with the polls so strongly against her, much like Bill Clinton, if she finishes a strong second, it will be seen as a victory. But, if Obama wins decisively, he will now be under an intense microscope...and he may have difficulty handling the scrutiny. With Clintons’ new, more aggressive strategy, the press will be forced to more intensely examine Obama. They love him, but they also love a race. There are more than 20 primaries on February 5th and she is very strong in many of the large states. All she has to do is win her fair share and the race is on again. This one has the potential to go all the way to the convention.

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Politics Michael Kempner 2008-01-07T12:42:54-05:00
This is No Way to Pick a President http://www.mwwstraighttalk.com/archives/2008/01/this_is_no_way.html 2008_Iowa_Caucuses_LogoTY.jpgAs most of you know by now, I am a big supporter of Hillary Clinton…but, no matter what happens tonight in Iowa…win or lose, I really think this is no way to pick a President. For 100,000 – 150,000 mostly white, rural voters to anoint the major party nominees is a farce at best and a mockery of democracy at worst. Instead of candidates crossing the nation, running campaigns in all 50 states, they have spent millions…by many accounts, hundreds of dollars per vote…and most, if not all of their time, living and running in Iowa. Most Iowa voters have seen each candidate personally several times and have had individual or small meetings with key surrogates. All so a candidate can win or lose by a few thousand votes. And the worst part is that in a caucus, one’s vote is not even cast in private…you stand in your candidate’s “corner” in one of 1,700 locations throughout the state…and then people begin horse trading and trying to influence people to come to your candidate’s spot in the room. Candidates cut deals and even collude to help each other in different districts where one candidate has more than enough votes and another does not have the required 15%.

You have to get to your district caucus no earlier than 6:30 and at 7:00 they close the doors. And you don’t even have to be from Iowa to caucus…Obama is counting on tens of thousands of students who live in Illinois to come over the border and caucus for him (can you imagine the uproar if Hillary Clinton was doing this). It’s a total farce. Who has decided that these 100,000 Iowa caucus participants should decide who is the nominee…who decides who actually won and who lost…no matter who actually wins and no matter how close the vote…the media. It’s the media who has made Iowa…and then the equally small and irrelevant New Hampshire…the center of the universe. And by doing so, they become the news…they make the news…instead of reporting it.

So, no matter what happens tonight…even if Hillary Clinton wins by a landslide…I hope that this is the last time that Iowa is allowed this position and this type of power…millions of dollars and thousands of candidate hours for 150,000 people to meet on a January night…is no way to pick a president.

[Image courtesy of IowaPolitics.com]

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Politics Michael Kempner 2008-01-03T15:05:01-05:00
Sometimes Big Men Come in Small Packages – Ending Diseases of Poverty http://www.mwwstraighttalk.com/archives/2007/10/sometimes_big_m.html 2007-09-27-16[1].20.46_Plenary_Ralph_00982.jpg

On September 27, I found myself surrounded by two tall men and a self-described “short guy.”

The setting was the Clinton Global Initiative in Manhattan, where President Bill Clinton helped inaugurate the “STOP NTDs” campaign, which aims to mobilize $25 million to combat neglected tropical diseases (NTDs). Calling the campaign “a huge commitment,” the President honored the Sabin Vaccine Institute and MWW Group—Sabin’s pro bono agency of record—for creating and leading this first-ever initiative to control and potentially eliminate these horrific diseases that kill or destroy the lives of the world’s poorest people. Impacting more than 500 million people (mostly children), NTD’s impact more people than HIV/AIDS and malaria combined…yet get a fraction of the attention and funding.

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That day, representing both Sabin as Chairman, and MWW Group, as President and CEO, I was deeply honored to share the stage with President Clinton—who stands at 6’2”-plus—NBA star Dikembe Mutombo, who’s at least a foot taller—and Dr. Peter Hotez, who, let’s say, is a bit shorter than Mutombo.

You know the great work of President Clinton. His ability to forge creative partnerships to solve the world’s most pressing problems continues in his post-Presidency.

You may not know Dikembe Mutombo beyond his long and distinguished NBA career. But, outside the court, he’s making major inroads in improving the health, education and quality of life for the people of the Democratic Republic of the Congo, the land of his birth.

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You probably don’t know Dr. Peter Hotez. He’s one of the world’s leading experts on “diseases of poverty,” including NTDs—diseases that plague the most destitute people in the developing world—the voiceless, powerless, hopeless and neglected. But he’s not just an “expert”, he’s a “man of action” who, as President of the Sabin Vaccine Institute, is leading the global fight against diseases of poverty. In fact, hearing Peter’s “call to action” at the 2006 Clinton Global Initiative is what inspired me to commit MWW Group to $1 million in public relations, advocacy, development and capacity building counsel and services to Sabin...and eventually led to me joining the board and becoming its Chairman.

In Peter, 2.7 billion people “living” on less than U.S.$2.00 a day have finally found their voice and their champion. With colleagues like Kari Stoever and others at Sabin and the Global Network on NTDs, which Sabin also leads, he’s placed neglected tropical diseases on the global health radar. And he’s fostering use of a “rapid impact package,” comprised of four drugs, to control and potentially eliminate the seven most common NTDs—at a cost of only fifty cents per person. That’s the goal of the STOP NTDs Campaign—to raise $25 million to treat 50 million people.

You can learn more about Peter and his important work this Sunday, October 14, on CBS Sunday Morning, sometime between 9:00 a.m. and 10:30 a.m. EST, and on October 29 at 11:00 p.m. on the Charlie Rose Show on PBS.

Reflecting on Peter’s achievements in fighting NTDs, a friend recently told him, “Pretty good for a short guy.” Spot on. Sometimes big men come in small packages.

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Commentary Michael Kempner 2007-10-12T12:00:21-05:00
THE CUBS AND A LOOK BACK AT THE WALLS OF WRIGLEY http://www.mwwstraighttalk.com/archives/2007/10/the_cubs_and_a.html Now that the Cubs have been swept, I have to say it was still a great season. Yes, I know they lost without much of a fight, but for a Cubs fan, just being able to root for your team in October is an extraordinary gift.

With the season now over, I was thinking about my earlier post about Under Armour’s advertising on the walls of Wrigley Field…I asked the question then as to whether or not this was this going to be great marketing idea or a public relations fumble…I even lost my mind a little and compared it to defacing the Mona Lisa…well, after going to Wrigley several times this year and seeing the success of the team the Cubs put on the field, I have to tip my hat (or in the case of Wrigley Field, a polish sausage) to the Cubs and Under Armour. Sports are an expensive business and talent is what wins divisions (and hopefully someday a Championship). Acquiring Alfonso Soriano, keeping Carlos Zambrano and hiring Lou Piniella didn’t come cheap. And, advertising and sponsorship is what pays for it all…so, to answer my own question, Under Armour created a brilliant, effective and tasteful campaign, …and as a bonus, helped the Cubs win a division.

Now if Under Armour can just help us get a little more offense and a pitcher or two, I promise to paint their logo on my forehead…

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Baseball Michael Kempner 2007-10-08T09:00:10-05:00
A New Age of Financial Disclosure http://www.mwwstraighttalk.com/archives/2007/08/a_new_age_of_fi.html Earlier this week several members of my team were deeply involved in the innovative disclosure of Sun Microsystems' quarterly earnings results. Sun chose to release its numbers via its Web site and RSS feeds ten minutes prior to more traditional dissemination via PR Newswire.

Sun's CEO Jonathan Schwartz announced his intention to distribute the news in this manner via a blog entry the week before - "a small, but exceptionally symbolic change" was how he labeled it. An opportunity for every constituent to receive the news at once and for free. In my view, a prelude to the direction of things to come.

Not surprisingly, executives at the paid wire services are coming unglued by this development. One executive even went as far as to call Sun's move a return to the 'dark ages of disclosure." Sounds to me a bit like the dinosaurs bellowing at a coming ice age. If there's one thing we've seen in this business it's that the Internet breeds innovation and demands evolution. Sun's decision to distribute it's news via its website should serve more as a wake-up call for the paid wires rather than a battle cry.

RegFD calls for the simultaneous disclosure of material information to all investors. A pretty simple concept to grasp, no? In my professional opinion, Sun's recent distribution conformed with both the letter and the spirit of the law. None of the pundits have said otherwise, I might add.

Not only was the information available to all via a free and open Web-based resource...and the location and release time for that information pre-announced...the procedures were backed up with a simultaneous filing of a Form-8K with the SEC. For those of you watching the clock as the news rolled out, you may have noticed that by 4:01 pm (ET), the same time Sun posted the results on their site, the company's 8K posted on Yahoo! Finance via Edgar.

While this may have only been an "exceptionally symbolic change," I am confident that it's just a preview of the innovations in communications to come, both from Sun and other companies for which transparency and one-to-one connections with constituents is critical. Perhaps rather than fight evolution our friends at the news wires should start thinking about how they can help shape the future direction of financial disclosure. It's coming...with or without them.

Disclosure Note: Sun Microsystems is a client of MWW Group.

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Blogging Michael Kempner 2007-08-01T16:31:03-05:00
Hillary For President: Why I'm Supporting Her http://www.mwwstraighttalk.com/archives/2007/06/hillary_for_pre.html hillary2.JPGI think we can all agree that the next presidential election will be the most important one in our political lifetime. The next president will inherit two wars, a raging Middle East, a lack of any meaningful energy policy and an unprecedented loss of American prestige around the world. This is on top of a massive deficit, global warming, unprecedented Washington corruption, a rapidly growing China and a loss of democracy in Russia...this is no ordinary time and one that begs for strong and unique leadership. We cannot afford the luxury of on the job training for our next president. They have to be able to step in and lead on the very first day in office.

Over the past 6 months I have had the privilege of spending considerable personal time with all of the Democratic presidential candidates. Private lunches, dinners and visits to their homes. All in all, I found them to have skill sets that would make each of them a good president. This year the Democratic Party is blessed with a very strong field and any of the contenders have the potential to be a strong leader. This is in stark contrast to the Republicans, who are still without a candidate that can win...or make a great president.

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So, after months of meetings and discussions with the entire field, I have decided to become one of the co-chairs of Hillary Clinton’s campaign in New Jersey. The irony is that I had started out thinking that I would work for anyone but Hillary. But after meeting extensively with each of the candidates there is really no choice. Hillary is smart, warm and has a deep grasp of the issues facing us domestically and internationally. She can hit the ground running unlike any other potential president. Plus, she has already stated the she will use Bill Clinton as a special ambassador to work with countries around the world to reestablish our critical relationships. While others like Obama, Richardson and Biden would all make good Presidents, none have the depth of experience, the grasp of the issues and the relationships around the world that must be immediately dealt with by our next chief executive.

The times are tough and demanding...our future, in many ways is at stake...and in my mind, Hillary is the only one ready to take on the challenge and lead us out of this mess created by George Bush. No president in modern times has inherited two wars, plus the all of the other major issues that will need to be dealt with on day one...we can’t afford to lose a year of leadership while someone learns how to be president.

This election is the most critical in modern history. That is why I am working hard to make sure that Hillary Clinton is our next president.

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Politics Michael Kempner 2007-06-01T14:58:54-05:00
Blog Relationship Building: My Point of View http://www.mwwstraighttalk.com/archives/2007/05/blog_relationsh.html magnifyingglass.jpgMWW Group recently launched an innovative product sampling initiative in the blogosphere. We invited 50 bloggers interested in taking great pictures to try out a new camera sold by our client. The structure of the program is almost identical to how new products are introduced to print and broadcast journalists at The New York Times, Wall Street Journal, NBC, CNN and virtually every other reputable news outlet you can think of. Why? Because we firmly believe that bloggers are, in many ways, journalists. The same ethical considerations that shape a marketer's interactions with print and broadcast reporters should also be respected and adhered to when dealing with bloggers. And that objectivity, accountability and transparency are a must.

The rules of this sampling initiative:

1) Invite select bloggers to try out a new camera for a set period of time

2) Bloggers who accept participation are loaned the product for a set period of time

3) At the end of that time period the product must be returned to the company or purchased by the blogger at an editorial discount

4) Should the product be purchased, all monies are donated to a related charity

5) Should the blogger choose to talk about the product and its performance on their blog, or any other forum, they must also reference the sampling program, specifically that they were loaned the product, so as to guarantee transparency

Simple. Clear. Clean. So clean in fact that 46 of the 50 bloggers we invited to participate immediately accepted. Of the remaining four, two haven’t had a chance to decide yet and two declined as they were engaged by other PR firms and felt it would be a conflict.

This program has raised a debate on the marketing and public relations blogs. Does a sampling program carry with it an expectation of coverage, and in the extreme, an expectation of favorable coverage? Are bloggers selling out if they participate in such programs? In my opinion the answer to all those questions is a resounding "NO."

Sampling programs such as ours are based on a desire for coverage, discussion, testimonials and good word-of-mouth recommendations, not an expectation of coverage. Nowhere was coverage mandated. More importantly, nowhere was favorable coverage mandated. Sure, we’d be pleased if participating bloggers noted the quality product they had tested. Just as easily though they could write nothing. Or, they could test the product and say that it sucked.

As with any ethical journalist, the choice to write or not write is clearly theirs. To presume otherwise is an insult to bloggers and their integrity...and frankly it's a juvenile, poorly reasoned argument cloaked in false ethics.

It’s interesting that the loudest protesters of this program are individuals who weren’t invited to participate…or who emailed us asking to be included…and in one case harassed my staff and even threatened us if he were not given a camera. Unfortunately, the program had already been filled. It would appear that for some, not being included has suddenly fostered mock outrage and a pretense of higher ethical standards. I guess wounded pride can make some people act in a self serving and personally destructive manner.

But, I can’t say that I am unhappy with the debate. I’m really pleased that this program has stirred discussion and constructive debate. Honest debate is good…I’d love to hear more of it. After all, isn’t that what it’s all about?

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The New PR Michael Kempner 2007-05-31T17:02:28-05:00
MWW Goes Green - The Interview http://www.mwwstraighttalk.com/archives/2007/04/mww_goes_green.html The other day I did an interview with Keith O'Brien over at PR Week.

Michael Kempner is CEO and president of MWW Group.

He blogs at Straight Talk.

MWW Group launched a sustainable technologies practice, which focuses on “marketing eco-responsible technologies and in effectively positioning technology companies for which environmental sustainability is a key tenant of their R&D regime and product set” in November 2006.

What is the easiest thing a client can do today to kick start a green image?

There’s a basic cost of entry in the green game – [you must] strive to manage your business in an energy-conscious, conservation-minded manner and steadily improve on your environmental record over time.

Claim to be green but pollute, waste energy, consort with companies known for poor environmental records, exclude recyclable materials from your supply chain, and never improve your record, someone will call you on it - often loudly and always publicly.

In other words, if you’re not really committed to going green, then don’t. Demonstrate value elsewhere.

However, if your “green fees” have been paid and your organization is truly committed to a green culture, yell it from the mountaintops. Jump start your green image by engaging your constituencies via new media channels – a Web-based sustainability report, an eco-focused micro site, a podcast series highlighting conservation tips for the home and office, a syndicated sustainability blog, etc. These tactics are inexpensive, easily implemented, and global. The number of people you reach with your green message and the impact it has on your corporate reputation is only limited by your imagination.

What is the most important thing a client could do tomorrow to maintain serious green credibility?

Maintaining credibility and advancing corporate reputation in any arena requires favorable momentum. Keep executing on the green front but raise the volume over time.

In that vein, many organizations are content to join associations, donate money, volunteer time, and join the cacophony…and for some that’s just fine.

For my money, and for my clients, the counsel is often to create a leadership vehicle that closely ties together the organization’s core business with their environmental values, and that draws other companies and external constituencies into their cause. Utilize new media channels to inform your constituents of your leadership activities, growing third-party support, and overall good works in the green arena, then you have the makings of a strong green marketing initiative.

Engage… Lead…Report…Repeat!

What NGOs are good partners for a solid green initiative?

To finish reading the interview go on over to PR Week's Target Green blog.

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MWW Announcements Michael Kempner 2007-04-04T21:36:27-05:00
Another Bush Scandal Du Jour...But, "ProsecutorGate" is the Real Deal... http://www.mwwstraighttalk.com/archives/2007/03/another_bush_sc.html AB.JPGRemember back to the good old days of ridiculous, minor scandals that were trumped up by the right wing to discredit the Clintons? Remember the charm of the media frenzy surrounding irrelevant things like Hillary Clinton's "travelgate" or the totally absurd "murder of Vince Foster?" Can you believe that we spent taxpayer dollars on a special prosecutor for that?...but those were the good old days...when there was no substance to these scandals, just a weak media and some cleverly financed right wing Republicans.

Unfortunately, those days are past...the scandals today are real. The corruption is almost indescribable...almost too pervasive to believe. Dead American soldiers based on a false war, the reputation of the U.S. destroyed around the world based on the whims of the Vice President, no bid contracts for Halliburton, favors to the Oil companies, the President refusing to follow laws he doesn't believe in, the abuse and illegal use of the Patriot Act, the Walter Reed Hospital disgrace, and Scooter Libby covering up for his boss, Dick Cheney. Frankly, there is something new everyday...it's actually hard to keep up with all the corruption and total abuse of power. These guys make Richard Nixon look like an amateur. And the difference is that Nixon's damage was primarily contained to his presidency and a few years after it...while, the Bush legacy will have an impact on us and the world well beyond his administration...likely for dozens of years if not more.

And now, this morning we find out that the Bush Administration...including Attorney General Gonzales, Karl Rove and the President himself, used federal prosecutors to carry out their political agenda .. and if any prosecutor failed to follow orders, they were fired. This one isn't just some run of the mill scandal. If the Valerie Plame outing didn't convince you, this one truly exposes their corruption to its core...this one shows their total disdain for the law and their continuing abuse of civil liberties, all in the name of Republican power. Their blind eye towards Republican corruption and their targeting of Democrats for prosecution of even the weakest cases (often timed to coincide with the election cycle...just look at what happened to Senator Bob Menendez in New Jersey) is more than just abuse of power. It's a crime of the highest order. Unlike Clinton and the famous blue dress, these crimes are worthy of impeachment. Someone besides a fall guy like Scooter Libby needs to pay the price for these crimes.

History is going to look back on this time and wonder how we let this all happen? Why the Congress or the Courts didn't act? It's time for the American people to demand that they be stopped and held accountable for their actions.

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Politics Michael Kempner 2007-03-13T13:45:30-05:00
MWW Group Goes Green http://www.mwwstraighttalk.com/archives/2007/03/mww_group_goes.html mww-green-final.jpgLast week, MWW Group began a company wide initiative…"Take Charge, Initiate Change, Get Green." This campaign is designed to dramatically reduce our carbon footprint and to minimize our use of natural resources. By taking simple steps, like becoming carbon neutral and mandating recycling and energy saving light bulbs, we are doing our small part to prevent global warming and reduce our dependence on fossil fuels and foreign oil.

We hope that our example will inspire our clients and other public relations firms to also go green. By reducing our energy consumption and moving towards more renewable technologies, we will not only save ourselves from the devastating impact of climate change, but we will have a profound impact on our economy and national security. We would love to hear your suggestions and encourage you to join the effort. It's critical to our future.

Please read the full press release after the jump, it will give you much more information on our campaign.

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Michael Kempner 2007-03-05T14:30:51-05:00